On Nov. 28 The Rotary Club of Wexford Careers Connect initiative had its final talk of this school term. Rotary club member Mark Chataway gave a talk entitled The Future of Marketing to students at CBS New Ross. In this very informative talk Mark explored how to sell a service or product, highlighting broad versus narrow marketing communication plans and the advantages and disadvantages to both approaches. He also gave valuable insight on media usage habits among different age groups and how that impacts marketing campaigns. Additionally, Mark shed light on what online vendors know about all of us and how that influences advertising and marketing strategies.
Careers Connect is an initiative of The Rotary Club of Wexford, providing students at DEIS schools with experienced and knowledgeable speakers on a wide variety of relevant topics.
